Size Matters

By Chip Wilson

One of the great injustices of life is larger people pay the same as smaller people for airline seats. For larger people this is one of the worst experiences in life.

The reality is that like luggage, each person should pay according to their weight and how compact they choose to be. Large males should absolutely pay more as they use more space and weigh more. In the airline industry, weight is the big cost in estimating fuel usage.

When I ran lululemon I wanted to provide seating based on height, weight and length of flight and age. Flights can be a killer for employees and I wanted our people to arrive in the best shape to do business. I didn’t see any point in saving money on a flight if the employee had to stay an extra night and incur extra hotel and food bills because their flight was so miserable. To me employees’ health equals profits.