FOUNDER AND LULULEMON’S VISION
(defined as an unwavering commitment to the number one principle)
Elevating the world from mediocrity to greatness.
Providing components for people to live a longer, healthier, and more fun life.
NUMBER ONE PRINCIPLE
The store/e-comm Educator is the most important person in the business, and all decisions are made with this in mind.
NUMBER ONE GOAL
Within six months of being hired, a person will have taken the Landmark Forum, read Stephen Covey’s 7 Habits of Highly Effective People and Jim Collins’ Good to Great, listened to Brian Tracy’s “Psychology of Achievement”, and been coached on how to set two, five, and ten-year goals, each of which include two goals for health, business, and personal.
FOUNDER AND LULULEMON’S CORE VALUES
Our customers want to buy our product again.
We create components designed by athletes, for athletes.
We do what we say we will do, when we say we will do it. If we cannot keep our promise, we immediately contact all parties to set new by-when dates.
There is no separation between health, family, and work. You love every minute of your life.
We treat and pay employees as though they run their own businesses.
We create the possibility of greatness in people because it makes us great. Mediocrity undermines greatness.
When I die, I want to die like my grandmother who died peacefully in her sleep.
Not screaming like all the passengers in her car.
Even though this vision and these values hold true today, they were written in 1998. I now believe a vision is replaced by a company’s purpose and its values replaced by a linguistic abstraction. The linguistic abstraction is thirty terms and definitions culled from the top 5 business books and courses that define the business culture of a company by providing a common set of definitions for commonly used language within a company.