Hi. I’m Chip. I’m first a husband and father of 5 boys. I’m second the founder of Lululemon, Hold It All, and the Wilson 5 Foundation. I was a competitive swimmer and now I like salsa, reading, and doing the grouse grind. I was born in California, raised in Calgary (Alberta, Canada) and now I live in Kitsilano, Vancouver. I’m committed to being a lifelong learner and over the past 60 years (23 thousand something days), I learned some things. I like to think of how the world is changing, how retail is evolving, and how technical apparel is altering how we think about clothes. I wanted a platform to share my learnings, thoughts, ideas, and creative expressions.

If you want to know more about me, it’s all in my book, Little Black Stretchy Pants.


"lululemon became a leadership development company disguised as an apparel brand."

  • Blame and excuses are how weak people hide from responsibility.
  • When it comes to goals, people and priorities, spend time only on your top three.
  • Choose a life of your own design.
  • Live life on the courts and risk, not in the stands watching.
  • Read, read, read.
  • If you make decisions based in past experiences, you will get what you have always gotten. Is that what you want?
  • Mediocrity is chronic inconsistency.
  • No performance without action.
  • Smartphones killed the balanced life. Now there is only a life of choice.
  • If it takes more than two emails, pick up the phone.

My book is just one perspective. I realize it took a small army of dedicated and passionate people to bring lululemon to life. So, I want to hear from YOU! Every year in September, I will publish a revised account of what it was like to be a part of the foundation, growth, high points and low, inside and out, of lululemon – from a variety of perspectives. The next chapter starts with you – I look forward to reading it!


The Latest

The Paradox Of Growth

By Chip Wilson

A young fast growing company will have many young, core, passionate employees with a strong love for the company culture. As the company grows the need to bring in more experienced people who “have been there” seems inevitable and prudent. The question is: does bringing in “professionals” make the company better? The professionals are experts at interviews and know what the interviewee is looking for and how to sell themselves. They can easily fake it to get the job.

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What's New?

This is a book about ordinary people who took an opportunity to be creative, to be innovative, and to maximize their potential. My part in this story comes from the learnings of thousands of mistakes. I set the culture, business model, quality platform, people development program and then got out of the way. Lululemon’s exponential growth, culture, and brand strength has few peers and it is because of those who employees who choose to be great.