Hi. I’m Chip. I’m first a husband and father of 5 boys. I’m second the founder of Lululemon, Hold It All, and the Wilson 5 Foundation. I was a competitive swimmer and now I like salsa, reading, and doing the grouse grind. I was born in California, raised in Calgary (Alberta, Canada) and now I live in Kitsilano, Vancouver. I’m committed to being a lifelong learner and over the past 60 years (23 thousand something days), I learned some things. I like to think of how the world is changing, how retail is evolving, and how technical apparel is altering how we think about clothes. I wanted a platform to share my learnings, thoughts, ideas, and creative expressions.

If you want to know more about me, it’s all in my book, Little Black Stretchy Pants.


"I believe the future of apparel will be a single stretch, form-fitting Star Trek outfit (like Olympic athletes) which will fit everyone perfectly."

  • Blame and excuses are how weak people hide from responsibility.
  • When it comes to goals, people and priorities, spend time only on your top three.
  • Choose a life of your own design.
  • Live life on the courts and risk, not in the stands watching.
  • Read, read, read.
  • If you make decisions based in past experiences, you will get what you have always gotten. Is that what you want?
  • Mediocrity is chronic inconsistency.
  • No performance without action.
  • Smartphones killed the balanced life. Now there is only a life of choice.
  • If it takes more than two emails, pick up the phone.

My book is just one perspective. I realize it took a small army of dedicated and passionate people to bring lululemon to life. So, I want to hear from YOU! Every year in September, I will publish a revised account of what it was like to be a part of the foundation, growth, high points and low, inside and out, of lululemon – from a variety of perspectives. The next chapter starts with you – I look forward to reading it!



The Outlook For Athletic Apparel

By Chip Wilson

In the 1990’s, athletic competitors were Nike, Adidas, Puma and Reebok and the focus was all on shoes. Reebok owned the women’s “step up” market and could have become the dominant player, but they bet the farm on the competitive men’s sponsorship model and failed. They were then bought by Adidas, which had world dominance in soccer (especially as their younger German brother, Puma, fell behind). Adidas used Reebok as a vehicle to win the American non-soccer market.

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What's New?

I’ve always believed that savvy consumers see through the bought loyalty of sponsorships. Indeed, the more sophisticated the buyer is, the more likely they are to appreciate true garment technology rather than celebrity endorsements. At the end of the day, these consumers are after a product with better quality and a smaller logo. The athletic companies are fortunate because consumers give them permission to use their logos on clothing a person can wear anyplace, anytime.