Discover Chip Wilson's approach to leadership in one of the most sought-after books on business philosophy.

Not every leader focuses on the individual before the business. Chip Wilson pioneered a culture at lululemon that celebrated radical personal development, which ultimately created a seismic shift in how we experience retail and apparel today.

Download a copy of the 2nd edition by clicking one of the images below.

People are talking about The Story of lululemon — see what the conversation is about.

  • “A window into the mind of a certain kind of entrepreneur.”
    -NY Mag
  • “They don’t quite fit like regular lulus but are a nice addition to the bookshelf.”
    -Amazon Customer
  • “Lululemon’s story may be about to get a dramatic plot twist.”

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Eat more plant food; eat less food manufactured in plants.Never make lunch plans you do not intend to keep.Find out if you are interesting without alcohol.Mediocre people have a low tolerance for other peoples’ success.Gender means nothing, love means everything.Hydrate. Caffeinate. Meditate.Mediocrity is chronic inconsistency.An entrepreneur may be someone too incompetent to work for someone else.Our people don't want a pat on the back, they want to contribute and be effective.Read everything you can, knowledge is the competitive equalizer.No performance without action.Surf, ski, skate, smoke, smoked salmon, Greenpeace, Mayor Moonbeam, urban hippies, undercover athletes, lummy mummies, the Grouse Grind, the ‘Couve Cruise, Wreck Beach and the best damn tap water in the world – Vancouver.Trust your gut – your body is always honest.The many religions tell us there is no single right way, only many right ways.Eat breakfast like a king, lunch like a prince, and dinner like a college kid with a maxed-out charge card.People sexually underperform because they are not actually present.Travel will show you there are many ways of being right.Even a gangster can have integrity.Coke, Pepsi and all other pops will be known as the cigarettes of the future.People will always bring up the downtrodden and cut the legs off great thinkers to increase the number of people in the middle to reproduce with.We have to start somewhere to be Greatness.I will never stop working because all I can see is possibility.Time is the most expensive commodity.The more committed you are to something the more you experience success and happiness.Read, read, read.Blame and excuses are how weak people hide from responsibility.Your brain is designed for survival and reproduction not for living a phenomenal life.TIME IS PRECIOUS.Don’t let the 10% of voices on social media sound like 90%. Your information will be wrong.Time is life's currency. Time is the world’s only renewable resource.If you are living in choice, there is no such thing as wasted time.Respect feels like love.However good or bad a situation is, it will change.Salt+ butter + high fructose corn syrup = death.Your brain is a hard drive. Power down to power up and maximize your life.I can only love someone else to the extent I love myself.Sit alone for one hour a week with a pen a piece of paper. Think big.Enjoy the ride. Remember that this is not Disney World and you certainly don’t want a fast pass. You only have one ride through life so make the most of it.If it takes more than two emails, pick up the phone.If you are sweating you are present and powerful.You are responsible for the energy you bring into a space.To be of any value as a human being you have to keep growing.Everything in mediocrity including mediocrity.You can choose to override your basic instincts of survival.This is not our practice life. It is all there is.To create the next best thing, you may have to leave something you are fully invested in behind.Without Orville’s first plane, the jet would never have been built. We must start somewhere to develop greatness.Make peace with your past so it won’t screw up the present.Smartphones killed the balanced life. Now there is only a life of choice.Train yourself to meditate in one minute. Power down to power up.My outlook on life is a direct reflection of how much 'I' like myself.A leader creates a future that would otherwise not have occurred.What other people think of you is none of your business.Good conversation is currency.The false advertising of fast food companies should make you sick to your stomach.Dog urine kills grass but the right amount of urine makes grass grow extraordinarily faster in the circle around the pee. We now know a little DDT may be good to kill cancer. German track athletes smoke after a race. Vaccines work. Perhaps a few cigarettes or a Coke is very good for you in small doses. Unfortunately, it doesn’t work for the poor or uneducated or those susceptible to addiction.Burn the candles, use the nice sheets, and wear the fancy lingerie. Don’t save it for a special occasion. Today is special.Fear and doubt is a choice just like faith and patience.Save 20 percent and risk the rest – you only have one life.Make big decisions as though you are lying on your death bed. What is really important?When it comes to goals, people and priorities, spend time only on your top three.Forgive your mother and father.Morning Burpees are better for you than morning Coffee.Believe you can, you will.Choose a life of your own design.Design your future life and goals as though you have amnesia.When something goes wrong ask the Japanese 5 WHY’s to get to the real answer.Media will create sensation to create hits to sell advertising to feed their families. Find the truth.Feeling uninspired? Surround yourself with children.Time is a non-renewable resource.If people compare you to Gandhi, you have not done your job. Our life is to see people go beyond what we hold as iconic.Integrity is not morality. Integrity is doing what you say you will do, when you say you will do it.Giving up 'looking good'. Everyone subconsciously knows a fake.Alcohol and drugs are the sissy way of being in the moment.Don't let anyone waste your time.