Discover Chip Wilson's approach to leadership in one of the most sought-after books on business philosophy.

Not every leader focuses on the individual before the business. Chip Wilson pioneered a culture at lululemon that celebrated radical personal development, which ultimately created a seismic shift in how we experience retail and apparel today.

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People are talking about The Story of lululemon — see what the conversation is about.

  • “A window into the mind of a certain kind of entrepreneur.”
    -NY Mag
  • “They don’t quite fit like regular lulus but are a nice addition to the bookshelf.”
    -Amazon Customer
  • “Lululemon’s story may be about to get a dramatic plot twist.”

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Integrity is not morality. Integrity is doing what you say you will do, when you say you will do it.TIME IS PRECIOUS.No performance without action.Travel will show you there are many ways of being right.Sit alone for one hour a week with a pen a piece of paper. Think big.Read everything you can, knowledge is the competitive equalizer.Hydrate. Caffeinate. Meditate.We have to start somewhere to be Greatness.The more committed you are to something the more you experience success and happiness.Eat more plant food; eat less food manufactured in plants.Mediocre people have a low tolerance for other peoples’ success.Time is a non-renewable resource.Smartphones killed the balanced life. Now there is only a life of choice.Time is the most expensive commodity.Believe you can, you will.Feeling uninspired? Surround yourself with children.Even a gangster can have integrity.If you are sweating you are present and powerful.Design your future life and goals as though you have amnesia.I can only love someone else to the extent I love myself.Our people don't want a pat on the back, they want to contribute and be effective.Your brain is a hard drive. Power down to power up and maximize your life.Don’t let the 10% of voices on social media sound like 90%. Your information will be wrong.Forgive your mother and father.The false advertising of fast food companies should make you sick to your stomach.Eat breakfast like a king, lunch like a prince, and dinner like a college kid with a maxed-out charge card.Trust your gut – your body is always honest.Alcohol and drugs are the sissy way of being in the moment.Train yourself to meditate in one minute. Power down to power up.However good or bad a situation is, it will change.I will never stop working because all I can see is possibility.Your brain is designed for survival and reproduction not for living a phenomenal life.Time is life's currency. Time is the world’s only renewable resource.Respect feels like love.Make peace with your past so it won’t screw up the present.You are responsible for the energy you bring into a space.If people compare you to Gandhi, you have not done your job. Our life is to see people go beyond what we hold as iconic.If you are living in choice, there is no such thing as wasted time.A leader creates a future that would otherwise not have occurred.If it takes more than two emails, pick up the phone.What other people think of you is none of your business.To create the next best thing, you may have to leave something you are fully invested in behind.Giving up 'looking good'. Everyone subconsciously knows a fake.Media will create sensation to create hits to sell advertising to feed their families. Find the truth.Choose a life of your own design.When something goes wrong ask the Japanese 5 WHY’s to get to the real answer.Enjoy the ride. Remember that this is not Disney World and you certainly don’t want a fast pass. You only have one ride through life so make the most of it.An entrepreneur may be someone too incompetent to work for someone else.Morning Burpees are better for you than morning Coffee.Without Orville’s first plane, the jet would never have been built. We must start somewhere to develop greatness.Gender means nothing, love means everything.Never make lunch plans you do not intend to keep.Everything in mediocrity including mediocrity.You can choose to override your basic instincts of survival.Surf, ski, skate, smoke, smoked salmon, Greenpeace, Mayor Moonbeam, urban hippies, undercover athletes, lummy mummies, the Grouse Grind, the ‘Couve Cruise, Wreck Beach and the best damn tap water in the world – Vancouver.Burn the candles, use the nice sheets, and wear the fancy lingerie. Don’t save it for a special occasion. Today is special.To be of any value as a human being you have to keep growing.This is not our practice life. It is all there is.Don't let anyone waste your time.People sexually underperform because they are not actually present.Dog urine kills grass but the right amount of urine makes grass grow extraordinarily faster in the circle around the pee. We now know a little DDT may be good to kill cancer. German track athletes smoke after a race. Vaccines work. Perhaps a few cigarettes or a Coke is very good for you in small doses. Unfortunately, it doesn’t work for the poor or uneducated or those susceptible to addiction.My outlook on life is a direct reflection of how much 'I' like myself.Good conversation is currency.Find out if you are interesting without alcohol.People will always bring up the downtrodden and cut the legs off great thinkers to increase the number of people in the middle to reproduce with.Mediocrity is chronic inconsistency.Fear and doubt is a choice just like faith and patience.Make big decisions as though you are lying on your death bed. What is really important?When it comes to goals, people and priorities, spend time only on your top three.Coke, Pepsi and all other pops will be known as the cigarettes of the future.Blame and excuses are how weak people hide from responsibility.Save 20 percent and risk the rest – you only have one life.The many religions tell us there is no single right way, only many right ways.Read, read, read.Salt+ butter + high fructose corn syrup = death.