Media Highlights

Clips of interviews, articles and talks.

Tony Robbins podcast
Group 7

FIND YOUR FLOW! Chip Wilson on Building a Billion Dollar Brand

"When you decide you're going to be the best in the world at something, you need to be the best at every aspect of your business."

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Chip Wilson — Building lululemon, the Art of Setting Goals, and the 10 Great Decisions of Your Life
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Chip Wilson — Building lululemon, the Art of Setting Goals, and the 10 Great Decisions of Your Life

"An entrepreneur is just someone who is too incompetent to work for anyone else."

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lululemon athletica: Chip Wilson
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lululemon athletica: Chip Wilson

"With lululemon, I came at it from function and put fashion into it."

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Building legacy in the digital age | Chip Wilson | TEDxVancouver
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TEDx Vancouver

Building legacy in the digital age | Chip Wilson | TEDxVancouver

"If I’m not the happiest guy in the world, nobody should be!"

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Chip Wilson - Founder & Former CEO

"With lululemon, what I recognized was a brand new market that had never existed before."

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Full Media Archive


Chip Wilson


Business Essentials

  • Good to Great, by Jim Collins

    Good to Great, by Jim Collins

    Why this book?

    It distinguishes that “good” is the enemy of “great”. It distinguishes what the 5 levels of leaders with a level 5 leader as someone who develops a successor better than they are. Finally, Jim Collins displays the intersection of three circles: 1. What a company is best in the world at 2. What the company is passionate about and 3. What is the economic engine. The greater the overlap of the three circles the better the success of the company.

  • The 7 Habits of Highly Effective People, by Dr. Stephen R. Covey

    The 7 habits of highly effective people

    Why this book?

    Like the “Psychology of Achievement”, by Brian Tracy below, “Seven Habits” is a study of the actions all successful people operate under without knowing they are doing it. The Habits are usually learned over a lifetime but knowing this up front is a short-term hack for a life of success. As knowledge of the Habits creates exponential health and happiness the results are a longer, healthier and more fun life.

  • The Goal, by Eliyahu Goldratt

    the goal

    Why this book?

    This is a fun fiction book and the theory of constraints and is a must read for anyone who manufactures a non digital product. This book provided insights as to how I could use sourcing and production as a competitive tool to manipulate margins. The ideas this book has will be hated by public companies who are incapable of lowering margins to win a long term competitive battle and may be one of the reasons private companies outperform public companies.

  • The Psychology of Achievement, by Brian Tracy

    The psychology of achievement

    Why this book?

    Like the “The 7 Habits of Highly Effective People”, by Stephen Covey, below, this book is a study of actions of successful people and how they subconsciously operate. The key concepts are why people do and do not set goals and the law of attraction setting out that a person attracts into their sphere the same type of person they are. This is an 8-hour audio that distinguishes integrity, communication, family, philanthropy and religion.

What Chip is Reading Now

After Steve

After Steve, Apple Company
By Tripp Mickle

The dramatic, untold story inside Apple after the passing of Steve Jobs by following his top lieutenants—Jony Ive, the Chief Design Officer, and Tim Cook, the COO-turned-CEO—and how the fading of the former and the rise of the latter led to Apple losing its soul.

The Rosie Project

The Rosie Project, Graeme Simsion
By Graeme Simsion

The author is a former IT consultant and the author of two non-fiction books on database design who decided, at the age of fifty, to turn his hand to fiction.

Flying Blind

Flying Blind, Boeing 737 MAX.
By Peter Robison

A suspenseful behind-the-scenes look at the dysfunction that contributed to one of the worst tragedies in modern aviation: the 2018 and 2019 crashes of the Boeing 737 MAX.

  • 1.

    Blame and excuses are how weak people hide from responsibility.

  • 2.

    When it comes to goals, people and priorities, I only spend time on my top three.

  • 3.

    Choose a life of your own design.

  • 4.

    Live life on the courts, not in the stands.

  • 5.

    Read, read, read.

  • 6.

    If you make decisions based in past experiences, you will get what you have always gotten. Is that what you want?

  • 7.

    Mediocrity is chronic inconsistency – Jim Collins

  • 8.

    No performance without action.

  • 9.

    Smartphones killed the balanced life. Now there is only a life of choice.

  • 10.

    If it takes more than two emails, pick up the phone.

  • 11.

    People sexually underperform because they are not actually present.

  • 12.

    Alcohol and drugs are the sissy way of being in the moment.

  • 13.

    Time is precious

  • 14.

    Don’t let 10% of the voices on social media sound like 90%

  • 15.

    If you are living in choice, there is no such thing as wasted time

  • 16.

    The false advertising of fast food companies should make you sick to your stomach.

  • 17.

    Save 20 percent and risk the rest – you only have one life

  • 18.

    Your brain is a hard drive. Power down to power up and maximize your life.

  • 19.

    A leader creates a future that would otherwise not have occurred.

  • 20.

    Integrity is not morality. Integrity is doing what you say you will do, when you say you will do it.

  • 21.

    Even a gangster can have integrity.

  • 22.

    Find out if you are interesting without alcohol.

  • 23.

    Coke, Pepsi and all other pops will be known as the cigarettes of the future (1998)

  • 24.

    Good conversation is currency.

  • 25.

    Luxury = time + space

  • 26.

    Design your future life and goals as though you have amnesia.

  • 27.

    Never make lame lunch plans you do not intend to keep.

  • 28.

    Hydrate. Caffeinate. Meditate.

  • 29.

    Do it right fucking now

  • 30.

    Trust your gut – your body is always honest

  • 31.

    Gender means nothing, love means everything.

  • 32.

    Playing it safe leads to mediocrity, not greatness.

  • 33.

    Your brain is designed for survival and reproduction not for living a phenomenal life.

  • 34.

    People will subconsciously elevate the underdog and cut the legs off great thinkers to increase the number of people in the middle to reproduce with.

  • 35.

    You can choose to override your basic instincts of survival.

  • 36.

    Mediocre people have a low tolerance for other peoples’ success.

  • 36.

    Mediocre people have a low tolerance for other people’s success

  • 37.

    If people compare you to Gandhi, you have not done your job. Our life is to see people go beyond what we hold as iconic.

  • 38.

    Without Orville’s first plane, the jet would have never been built. We must start somewhere to develop greatness

  • 39.

    To create the next best thing, you may have to leave something you are fully invested in behind.

  • 40.

    Sit alone for one hour a week with a pen and a piece of paper. Think big.

  • 41.

    Eat more plant food; eat less food manufactured in plants.

  • 42.

    Eat breakfast like a king, lunch like a prince, and dinner like a college kid with a maxed-out charge card

  • 43.

    For the most part, your present and future are determined by letting go of the past

  • 44.

    Don’t compare your life to others. You have no idea what their journey is all about

  • 45.

    Burn the candles, use the nice sheets, and wear the fancy lingerie. Don’t save it for a special occasion. Today is special

  • 46.

    Make big decisions as though you are lying on your deathbed. What is really important?

  • 47.

    An entrepreneur may be someone too incompetent to work for someone else

  • 48.

    What other people think of you is none of your business

  • 49.

    Time or choice heals everything

  • 50.

    However good or bad a situation is, it will change

  • 51.

    Forgive your mother and father

  • 52.

    Feeling uninspired? Surround yourself with children

  • 53.

    Enjoy the ride. Remember that this is not Disney World and you certainly don’t want a fast pass. You only have one ride through life so make the most of it

  • 54.

    Time is a non-renewable resource – Kristen Lamb

  • 55.

    Coffee is the perfect chaser to water

  • 56.

    Juiced fresh local veggies are the next medicine

  • 57.

    Surf, ski, skate, smoke, smoked salmon, Greenpeace, Mayor Moonbeam, urban hippies, undercover athletes, lummy mummies, the Grouse Grind, the ‘Couve Cruise, Wreck Beach and the best damn tap water in the world – Vancouver

  • 58.

    If you are sweating, you are present and powerful

  • 59.

    Travel will show you there are many ways of being right

  • 60.

    The many religions tell us there is no single right way, only many right ways

  • 61.

    Being an informed cheerleader is different from complaining

  • 62.

    Come up with three solutions for every question or challenge

  • 63.

    When something goes wrong ask the Japanese 5 WHY’s to get the real answer

  • 64.

    Media will create sensation to create hits to sell advertising to feed their families. Find the truth

  • 65.

    Train yourself to meditate in one minute. Power down to power up

  • 66.

    Time is the most expensive commodity

  • 67.

    Don’t let anyone waste your time

  • 68.

    The more committed you are to something the more you experience success and happiness

  • 69.

    Believe you can, you will

  • 70.

    Fear and doubt is a choice just like faith and patience

  • 71.

    Give up “looking good”. Everyone subconsciously knows a fake

  • 72.

    Respect feels like love

  • 73.

    You are responsible for the energy you bring into a space – Jim Bolte

  • 74.

    This is not our practice life – Dr. T

  • 75.

    Our people don’t want a pat on the back, they want to contribute and be effective

  • 76.

    To be of any value as a human being you have to keep growing

  • 77.

    Morning burpees are better for you than morning coffee

  • 78.

    Salt + butter + high fructose corn syrup = death

  • 79.

    Read everything you can; knowledge is the competitive equalizer

  • 80.

    If I have over 15 “friends” I am overloading my capacity to be close

  • 81.

    My outlook on life is a direct reflection of how much I like myself

  • 82.

    Firing someone bad is easy, firing someone good is difficult

  • 83.

    Everything in moderation, including mediocrity

  • 84.

    I can only love someone else to the extent I love myself

  • 85.

    Stretching goals, failing and resetting our goals, prepares us for normal life

  • 86.

    Dog urine kills grass but the right amount of urine makes grass grow extraordinarily faster in the circle around the pee. We now know a little DDT may be good to kill cancer. German track athletes smoke after a race. Vaccines work. Perhaps a few cigarettes or a Coke is very good for you in small doses. Unfortunately, it doesn’t work for the poor or uneducated or those susceptible to addiction

  • 87.

    I will never stop working because all I can see is possibility

  • 88.

    On my tombstone, I want it to say “all used up” – Werner Erhard

The Code

Learn the code of Chip Wilson through 88 unique observations collected over a lifetime that can guide you through the trials and opportunities that life presents you with.

Read the Complete Chip Wilson CodeGroup 4

Consider the Hedgehog

In his famous essay, the hedgehog and the fox, Isaiah Berlin divided the world into two animals. Based upon an ancient greek parable, “the fox knows many things, but the hedgehog knows one big thing”, the hedgehog concept is developed in the book Good to Great, by Jim C. Collins. A simple, crystalline concept that flows from deep understanding about the intersection of three circles,

1) What are you deeply passionate about

2) What you can be the best in the world at

3) What best drives your economic or resource engine.

Transformations from good to great come about by a series of good decisions made consistently with a hedgehog concept, accumulating one upon another, over a long period of time.

Consider the Hedgehog
PillarBest in the worldPassionEconomic engine
HIATransformational developmentHealth & business longevityDiversifying in areas of high expertise
Low tideCreative office in vancouver; multi-family in SeattleDesigning neighborhoods for the 32-year old museBuying the right building, in the right location, at the right price
Wilson 5 foundationCreating what otherwise would not occurGetting people movingSimplicity in governance
Active private equityTechnical athletic apparelAthleticsBig bets and focus
Passive investmentsFinding top private equity funds2030 diversification strategySelf-funding private equity in seven years
Best in the worldTransformational development
PassionHealth & business longevity
Economic engineDiversifying in areas of high expertise
PillarLow tide
Best in the worldCreative office in vancouver; multi-family in Seattle
PassionDesigning neighborhoods for the 32-year old muse
Economic engineBuying the right building, in the right location, at the right price
PillarWilson 5 foundation
Best in the worldCreating what otherwise would not occur
PassionGetting people moving
Economic engineSimplicity in governance
PillarActive private equity
Best in the worldTechnical athletic apparel
Economic engineBig bets and focus
PillarPassive investments
Best in the worldFinding top private equity funds
Passion2030 diversification strategy
Economic engineSelf-funding private equity in seven years