The complete Chip Wilson Library including the Business Essentials, Fiction and Nonfiction titles that will inspire your future in business and life.


  • The E-Myth, by Michael E. Gerber

    The E myth

    Why this book?

    This book merely states that an entrepreneur is not someone who is in control of their time and lives. But to build a lasting successful company where the entrepreneur can direct 5 year strategy and not be a slave to operations, the entrepreneur should set the company processes such that the company could be franchised. This is not a book to suggest the company should be franchised.

  • The Fountainhead, by Ayn Rand

    The Fountainhead

    Why this book?

    Is a story of the struggle between a futuristic, functionally creative architect and the offsetting power forces of old media and those who fear change.

  • The Tipping Point, by Malcolm Gladwell

    The Tipping Point

    Why this book?

    This book describes how a product or brand is used by a very small group of fanatic consumers sometimes described as a tribe. This tribe easily communicates between each other and because of their authenticity slowly leaks the attributes of the products out to people just outside their ring. The ring gets large enough until the whole world suddenly wants the product.

  • Legacy, by James Kerr


    Why this book?

    This book defines the culture and work ethic of the world’s most successful sports team, the New Zealand Blacks rugby team. This book provides the perfect analogy to the lululemon culture and people development program.

  • Atlas Shrugged, by Ayn Rand

    atlas shrugged

    Why this book?

    Setting aside the political football this book evokes, this book champions the entrepreneurial drive to invent products and run a great company. This includes rewarding employees who are responsible, who do not complain, who move to action and think for themselves as partners and equals. Not that it should matter, but the female protagonist of the book refuses to think of herself as anything but powerful in her business thinking while embracing her femininity and sexual desires as pure nature.

  • The 7 Habits of Highly Effective People, by Dr. Stephen R. Covey

    The 7 habits of highly effective people

    Why this book?

    Like the “Psychology of Achievement”, by Brian Tracy below, “Seven Habits” is a study of the actions all successful people operate under without knowing they are doing it. The Habits are usually learned over a lifetime but knowing this up front is a short-term hack for a life of success. As knowledge of the Habits creates exponential health and happiness the results are a longer, healthier and more fun life.

  • Good to Great, by Jim Collins

    Good to Great, by Jim Collins

    Why this book?

    It distinguishes that “good” is the enemy of “great”. It distinguishes what the 5 levels of leaders with a level 5 leader as someone who develops a successor better than they are. Finally, Jim Collins displays the intersection of three circles: 1. What a company is best in the world at 2. What the company is passionate about and 3. What is the economic engine. The greater the overlap of the three circles the better the success of the company.

  • The Goal, by Eliyahu Goldratt

    the goal

    Why this book?

    This is a fun fiction book and the theory of constraints and is a must read for anyone who manufactures a non digital product. This book provided insights as to how I could use sourcing and production as a competitive tool to manipulate margins. The ideas this book has will be hated by public companies who are incapable of lowering margins to win a long term competitive battle and may be one of the reasons private companies outperform public companies.

  • The Psychology of Achievement, by Brian Tracy

    The psychology of achievement

    Why this book?

    Like the “The 7 Habits of Highly Effective People”, by Stephen Covey, below, this book is a study of actions of successful people and how they subconsciously operate. The key concepts are why people do and do not set goals and the law of attraction setting out that a person attracts into their sphere the same type of person they are. This is an 8-hour audio that distinguishes integrity, communication, family, philanthropy and religion.


  • After On: A Novel of Silicon Valley, by Rob Reid

    After On

    Why this book?

    After 2025 this book will no longer be relevant. It is the story of young 20 years old’s in the PE digital world of Silicon Valley and how they unwittingly find themselves in the middle of the AI race between America and China.

  • Shantaram by Gregory Roberts


    Why this book?

    A book that never wants an ending. Breaking out from an Australian prison, the protagonist makes his way to India and whilst hiding, survives in the Indian underworld.

  • Pachinko by Min Lee


    Why this book?

    A simple but also complex book of a life of the working class in Korea and Japan. The book focuses on class struggles of between cultures and income classes.

  • The Potato Factory, by Bryce Courtney

    The potato factory

    Why this book?

    Pure entertainment I suggest is digested by audio. This is a book reminiscent of Charles Dickens era of crime and destitution in London leading to a life of imprisonment and survival in Hobart Australia.

  • The Magic Strings of Frankie Presto, by Mitch Albom

    the magic strings of frankie presto

    Why this book?

    I listened to this by audio, and it was surprisingly spectacular. It is a fictional story of music set in Spain and spanning generations. The fictional content was given approval from many of the worlds great musicians.

  • The Drifters by James Michener

    the drifters

    Why this book?

    A 1960’s period story of 6 teenagers who escape from different situations from different parts of the world to meet in a drug and bar town on the coast of Spain. The group travels to Portugal, Mozambique and then to Morocco. The juxtaposition and background of the 6 teenagers provides a glimpse into the Vietnam war, black struggle, elitism and growing up in the 60’s.

  • Tinker, Tailor, Soldier, Spy, by John le Carre

    Tinker, tailor, soldier, spy

    Why this book?

    The best spy novel ever written. What I love about John Le Carre is his English mannerism of the understatement. A reader must drive the plot forward, not the author.

  • Middlesex, by Jeffrey Eugenides


    Why this book?

    An entertaining historical fiction of sexual orientation mixed in with the rise and fall of Detroit as a city. Ramifications of strong unions, racial strife and white flight to the suburbs.

  • Catch 22, by Joseph Heller

    Catch 22

    Why this book?

    This is a comedy that sets out life survival mechanisms of 18 year old pilots in WW2 who are forced to fly excess bombing missions over enemy flak until ultimately they know in a week or month they are sure to die. This is a story of leadership ineptitude and the sacrifice of young lives to gain power and acknowledgement.

  • The Lord of the Rings, by J.R.R. Tolkien

    The Lord of the Rings

    Why this book?

    The ultimate fantasy in three novels. I suggest university students should never pick up the first book a week before final exams.


  • Black Box Thinking: The Surprising Truth about Success – And Why Some People Never Learn from Their Mistakes, by Matthew Syed

    Black Box Thinking

    Why this book?

    An insightful life and business book describing how easy it is to deceive ourselves of obvious lessons.

  • The Last Lion by William Manchester books 1,2 and 3

    The Last Lion

    Why this book?

    This is a pure book on the art of leadership. This autobiography offers the opposing view of another great book called “The Rise and Fall of the Third Reich”. Winston Churchill in the sunset of his life ends up being the perfect person and the perfect time to lead the Allies to victory over the Nazis.

  • The Prince, by Machiavelli

    The prince

    Why this book?

    I still don’t fully understand the whole concept, and I wish a person would rewrite this book in updated language. Many Machiavellian principals’ have been used against me in life and I wish I had understood how people gain power and keep power as an art form.

  • Guns, Germs, and Steel, by Jared Diamond

    guns, germs & steel

    Why this book?

    From man’s beginnings in Ethiopia, the book describes how the world expanded from France to Asia and then how the Spanish conquered central and south America with decease and guns.

  • The Future is Faster Than You Think by Peter Diamandis

    the future is faster than you think

    Why this book?

    When Peter writes about the future, his books can be out of date before they are published, which is of course the point Peter wants to make. Most people think growth is linear because of thousands of years prior to 1980 it was. This book provides insights as to how to think in a new era.

  • Disunited Nations, by Peter Zeihan

    disunited nations

    Why this book?

    A present day Guns, Germs and Steel, this books lays out the future power of countries by providing a thesis of why geography and governance will have some countries rise and other fall.

  • Out of the Gobi, by Weijain Shan

    out of the gobi

    Why this book?

    This is the lifetime story of a young boy who struggles through communism with the opportunity to go to university only to get set back via the cultural revolution. The boy ends up at an American university and writes his biography.

  • Endurance, by Alfred Lancing


    Why this book?

    An early 1900’s story of fortitude and incredible hardships caused by the capture of an exploration boat to Antarctica caught in ice for three years.

  • The Long Walk, by Slavomir Rawicz

    the long walk

    Why this book?

    A true story of a Polish army officer is arrested after WW2 and send for torture in Moscow and then to a Siberian prison camp. The author and partners escape and rather than head for the ocean they go over the Gobi desert and the Himalayas into India.

  • 10% Happier: How I Tamed the Voice in My Head, Reduced Stress Without Losing My Edge, and Found Self-Help That Actually Works– A True Story, by Dan Harris

    10% happier

    Why this book?

    I laughed so hard while listening to this book. Dan is the consummate anti new age male who crosses the bridge to self development kicking and screaming.


  • “How I Built This”, by Guy Raz (NPR podcast series)

    How I built this

    Why this book?

    Guy interviews entrepreneurs who have built world class brands ands expose the stiff climb to success built on many failures, lack of funding and the belief of people who said “it is a stupid idea”.

  • “The Tim Ferris Show”, by Tim Ferriss

    Tim Ferris

    Why this book?

    In my opinion, Tim is the best read and most prepared podcaster in media. He has a focus on personal development and his intellectual format easily attracts the most interesting people.